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In Spain, trains offer first chapter of novels through QR codes
The Ferrocarrils de la Generalitat de Catalunya (Catalan Government Railways) has placed posters offering download links to the first chapters of books on its trains as part of the National Reading Plan, with aims to improve literacy.
The Netherlands has already introduced an initiative to get commuters reading through the VertragingsApp, which offers up short stories based on travel time. Now the Ferrocarrils de la Generalitat de Catalunya (Catalan Government Railways) has placed QR codes with links to the first chapters of popular novels on its trains as part of the National Reading Plan, with the aim to encourage citizens of Spain to get into a good book.
On 13 April, the rail service teamed up with book publisher Random House to place posters on the exterior of the central carriages of ten services traveling between Vallès Oriental and Baix Llobregat. Each poster encourages commuters to join the ‘reading train’ and once inside, interior posters provide riders with a selection of 40 book titles from which the first chapter can be downloaded via their respective QR codes. According to El Periódico, authors on the list include Spanish language writers such as Ildefonso Falcones, Jorge Luis Borges and Gabriel Garcia Marquez, as well as translated works by John Le Carré and Umberto Eco. The scheme is set to run for two months and will be repeated three times a year until 2016, with hopes to expand to include works from other publishing houses.
As well as seeking to improve the literacy of residents using the train service, the scheme also serves to publicize works of literature, while readers are also entertained during their commute. One to emulate in your part of the world?
Posted April 18, 2012 at 5:22pm
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The Book of Life
What I initially saw as a lovely piece of art turns out to have very significant meaning. Each of the hand-painted butterflies represents the 2547 children that escaped Chernobyl’s nuclear disaster, representing ‘the delicacy and value of a child’s life.’
Read more.
How to Track Your Website's Content on Pinterest
Ann Smarty is a search marketer and full-time web entrepreneur. Ann blogs on search and social media tools. Her newest project, My Blog Guest, is a free platform for guest bloggers and blog owners. Follow Ann on Twitter @seosmarty. Pinterest is now one of the most efficient traffic sources, in…
Posted March 15, 2012 at 11:45pm
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So far, in just 7 days, users have submitted travel recommendations in 322 cities, meaning that Wanderfly now has content in 522 cities in total. Compare this to traditional travel guides like Fodor’s, which has guides in 300 cities over its entire history. At this pace, the site could easily become the fastest growing and most extensive social travel guide ever, with phenomenal content submitted by locals. (via Wanderfly May Become the Fastest Growing Travel Guide Ever)
Archiving
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Brilliant as the agency is, PaperPlane, a street and guérilla marketing blog reports that the TAXI team has created a blunt, yet completely original PR stunt to draw attention to the app. The message here was to encourage drivers to use the app, or else the following just might happen to you. (via Incredible PR Stunt Sets a New Standard for Marketing Your App)
“Can advertising’s most iconic campaigns be re-imagined for the web?”
Head over heels in love with the spirit and passion behind Project Re:Brief by Google.
Very excited to see where this goes
Another non-profit organization called the Rasberry Pi Foundation has been working on an extremely small computer with hopes that people will donate to the foundation so that they can be given away to schools who are eager to train students on how to program. Of course, you can buy one of these credit card sized powerhouses for yourself and it’ll only run you $35. (via The $35 Computer, Rasberry Pi, Has Already Sold Out)
